Adam Silver gets the warmth for saying that NBA fans “A sport based on salient moments can see on Instagram, Tiktok

Adam Silver would like that phrasing.

Silver has faced criticism in the last few days for a quote that has come as deaf for fans. When the expenses of being a fan of the NBA was asked on Wednesday – from the cost of participating in the games in the need for fans to subscribe to several streaming services to look at all the games of their team – the quote that came out of Silver’s response was cold.

“There is a huge amount of content that people consume essentially free of charge. This is a sport based on the salient points, therefore Instagram, Tiktok, Twitter [now X]… YouTube, another example that is based on consumers can consume, “Silver said.

Silver is missing the sign in a couple of places in that clip. First of all, there are the “Hey Fans, if you cannot afford streaming services, go to social media” which is not what fans want to hear. Secondly, the NBA has just obtained a new enormous television agreement due to its value for streaming services; Tell fans that they can look for elsewhere is not what the League’s partners want to hear.

But Silver’s comment was not as bad as it was done. Mark Cuban even defended him.

First, silver did not make a mistake: for a young generation of fans, salient points on social media (and clip of debate on the League) is the way they consume the NBA. It is less likely that they cease in front of a television (or in a bar) to watch the NBA matches of the regular season. The League must adapt to make sure that it still reaches those fans.

In addition, Silver’s comments on the cost are not so hard when they are read in the full context of his response. Silver is not someone who speaks in clip, gives long and weighted answers, those often complained in legal sentences (after all he is a lawyer). In the complete quote, Silver’s response does not seem cold.

“[The reporter] I took all the different streaming services and added them and what such costs would have been. I look at it slightly differently, because most people can only consume so many games, “Silver said.” Due to an example, in these new media agreements, let’s go from an essentially 15 exposure on television transmitted to 75. So someone wants to put small rabbit ears on their televiso

“Due to the interruption of the business network business network – I would never have expected that it would arrive 10 years ago – but many of our local games are returning to the transmitted television. In fact, we have more games on television broadcast at the local level than we had at any time in recent history.”

Streaming services also seem to be the future of the transmissions sector, which is why NBC will have games Peacock – Each game transmitted nationally on NBC will also be transmitted in streaming PeacockIn addition, there will be exclusive games on Monday evening on Peacock. The value that the NBA provides in bringing spectators is the reason why Amazon Prime will also bring games.

The biggest concern of the NBA is to help spectators to know where to tune in to watch games on a certain night.

Of course, fans can always capture the salient points on Tiktok.