Arsenal and Sobha Realty mark two years together | Partner Activation | News

Arsenal Football Club and Sobha Realty are proud to mark two years of our successful global partnership and working together to improve the Sobha Realty Training Centre.

Sobha Realty joined our Arsenal family in 2023 and has since become one of our main partners, with the naming rights to the Sobha Realty training center in London Colney and the Sobha Realty brand on our training kit.

During this time, we have worked together to elevate the world-class facility through a number of developments, with improvements to the catering and locker room facilities, a new building dedicated to our first women’s team, a renovated media center and the addition of a new sauna and steam room.

We also launched The art of detailour four-part series that shows the meticulous work behind the scenes at the training center to help our teams perform at their best. Together, they reflect a common desire to provide a high-performance environment that supports every detail of preparation and recovery.

As we enter the next year of our partnership, we continue to work together to ensure that the Sobha Realty Training Center remains a world-class environment for players and staff.

Ashish Parakh, Group Sales and Marketing Director at Sobha Realty, said: “Over the past two years, our partnership with Arsenal has evolved into a powerful synergy, and we are immensely proud of what we have built together. This collaboration, anchored in shared values ​​of excellence, precision and performance, now extends beyond sports and real estate.

“It is united by a commitment to craftsmanship, innovation and continuous improvement. The Sobha Realty Training Center is a testament to these ideals, reflecting our shared vision of creating environments where talent flourishes and potential is realized. As we enter the next phase of our journey, we remain committed to further enhancing this world-class facility and deepening our relationship with the Arsenal family.”

Juliet Slot, our Commercial Director, added: “Our partners play a vital role in supporting our ambition and goals as a club, and we are proud to work with such a brilliant range of brands who are the best at what they do.

“Sobha Realty has been an integral part of this journey over the past two years – helping us create the best possible environment for our employees and players to perform at their best, and supporting our vision of winning major trophies. We look forward to what’s to come and all that we can continue to achieve together.”