Arsenal announce Paramount+ partnership | News

Paramount+ has become an official partner of Arsenal in a landmark deal that merges the worlds of football and entertainment for fans around the world.

The partnership will see Arsenal players, club legends and supporters come together to celebrate some of Paramount+’s iconic series, including Landman, starring Billy Bob Thornton, Demi Moore and Sam Elliott, and Guy Ritchie’s hit MobLand, starring Tom Hardy, Helen Mirren and Pierce Brosnan.

Arsenal will also work with Paramount+ on a series of social media campaigns, and supporters will also see the Paramount+ brand featured in the stadium during men’s and women’s match days on the big screen, match day program features and other in-stadium experiences and activations.

Bespoke co-branded content to celebrate the launch of the partnership titled ‘For the Love of the Team’ has also been released today and features Arsenal legend Thierry Henry as narrator.

“We are beyond excited to unite Paramount+ and Arsenal, two iconic global brands with fans who live and breathe passion,” said Marco Nobili, Executive Vice President and General Manager International of Paramount+. “With hit series like SpongeBob SquarePants, South Park, Landman, Yellowstone and more, we create experiences that celebrate teamwork, elevate the game and connect fans. This partnership brings to life the drama, comedy and unforgettable moments of both worlds – on the field and beyond.”

Juliet Slot, Arsenal Chief Commercial Officer, said: “We are delighted to welcome Paramount+ to our Arsenal family. They are a world-class global entertainment brand, and we are very excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthens our ability to deliver exceptional experiences to our supporters and supports our ambition to compete for major trophies.”

Future campaigns will coincide with some of the biggest launches on Paramount+ throughout the 2025-2026 season. The first of these, created to mark the return of Taylor Sheridan’s hit drama Landman next November, will feature the first team players in conversation with long-time Arsenal supporter and social media influencer Sharky, alongside Eberechi Eze, William Saliba and Gabi Martinelli.

Subsequent content themed across different Paramount+ shows will feature several players from the men’s and women’s first team.