How can we restore joy to the NBA All-Star game? Wnba showed the road
When was the last time you had fun watching an all-star NBA game?
The All-Star game of a League is a tent event and should be full of clamor and excitement. But in recent years, the conversation on the NBA All-Star celebrations concerns what needs to change to make it more interesting.
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Wnba, however, is witnessing spectators and appearances. The growth of enthusiasm around W has made its events all-star a warm topic on social media.
Today’s all-star game speaks of the three R: rest, recovery and increase in playoffs. But the NBA players could take a specific note from the W: Weekend All-Star Wnba this year has turned into a celebration of his players, fan and culture. With more people watching, WNBA players have also used the opportunity to defend their collective bargaining discussions with shirts who read “pay us what you need to” during the pre-match.
Sharing the joy of playing basketball should be a layup. The NBA will soon play its 80th season and now we are experiencing a turn in the game with multiple international players, as well as what looks like a change of guard with players like Lebron James, Steph Curry and Kevin Durant late in their career.
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See the younger veterans and players to tell their stories with basketball since the background would offer a nice change of rhythm. Learn what the niche or the random interest or hobby players have helped to highlight who are for occasional fans who are unable to recite the information generally found on the back of a commercial card.
In this season, WNBA has added live ball replacements similar to hockey and the 4 -point line to make things more interesting. The game itself was not highly competitive (or presented a lot of defense) while the Collier Team exploded the Clark 151-131 team. But the hype was not around the game or the challenges of the skills. The fans seemed to understand that it was an exhibition and the players would not play much in a game that did not count.
Instead, the fun came from the excitement of the players and the weekend itself, helped in part by the popularity of the 72 hours Studbudz Livestream.
The Studbudz, managed by Minnesota’s Lynx players and close friends Courtney Williams and Natisha Hiedesman, gave Wnba fans a rare look at the players who are out of the pitch, sharing their experiences behind the scenes during their weekend All-Star. It was the type of access that traditional media do not have.
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Fans on social media were sharing clips of every gram of access they could get. With the use of live streaming, WNBA players were able to give fans at home an unprecedented peek behind the curtain.
At the Wnba All-Star game, the players mixed and integrated into many events such as pop-ups of goods, panels and parties with fans. They signed everything. They showed up for their fans and, in some cases, allowed them to approach them. Players, former students and fans have connected in a way we normally not see, but it has become common for the W.
This is what the All-Star weekend should be: to share that joy and make players accessible and recognizable, allowing fans to connect beyond the performance of a player.
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“Players (Wnba) have a clear understanding that this particular weekend concerns fans,” said Brasby’s Connecticut Sun Terra-Brasby Brasby journalist. “Obviously you want to protect your players and you want to make sure your players have security and that you know there are no random people and say crazy things.
“But there is a level of accessibility you have with women in Wnba that you don’t have with men in the NBA. I think that type of creation creates this vision that the NBA players are a bit untouchable or that are unapproachable.”
Although this may not be so easy to do with the NBA players, the humanization of the players is one of the things that makes the Wnba different from the other championships. Seeing players laugh, dancing and having fun with each other reminds fans these are not only athletes who create incredible things in the field, but multidimensional-quillosa people of whom we don’t see much at the NBA all-star game. Seeing the coaches and even commissioner Cathy Engelbert interacting with fans adds to the charm of Wnba.
At the NBA All-Star game, the players seem like a ungrateful job. During the 2025 Skills Challenge, the Spurs team, composed of the veteran Chris Paul and the French basketball prodigy Victor Wembanyama Victor, intentionally missed their shots to try to reduce their time and move on to the next obstacle. The drill consisted of a variety of steps before the players reached a ball of balls to shoot. Paul and Wembanyama were not even trying to connect to their shooting attempts.
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The crowd, aware of the game on display, rained whistles on Paul. The duo was disqualified for not having made valid shots.
While Paul and Wembanyama thought that this strategy would take advantage of them, it was a moment without joy for fans. Seeing one of the greatest guards of all time and a great Big 7-4 man showing the same skills not only would have had the crowd to swing and give them something for which cheering, but it was also an excellent example of how the skills of the NBA players evolved.
The NBA All-Star game this year has included a new format similar to a tournament and the reception of the fans has been mixed. The frequent discussion on the changes of the format around the game of the NBA has shown that the ship probably sailed in terms of legislating the fun and excitement in the event. Changing the rules and addition of gimmicks did not yet seem to make the game all-star more interesting for fans or players. Fans know they are looking at a game that does not count, but they still want to see their favorites showing off a show.
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While there was a complete lack of defense in the female game, they seemed to be liked being there. The celebratory atmosphere of the Wnba All-Star weekend has shone through the players.
Even with several changes to the format in recent years, the Moments of Joy have recently been misled on the weekend of the NBA All-Star. The players selected for the All-Star match are already the elite of the League, so what incentive can motivate them to play more hard?
“I think players want to be seen as normal kids, how regular human beings have fun, going out with my friends and kids. I don’t think the league always puts them in the best position to give him that human aspect,” said Foster-Brasby. “You can also see it in W All-Star, because many NBA players are there, and they don’t necessarily have that view kept during the Wnba All-Star they have during the NBA All-Star. You can see that they are a little more relaxed and they feel a little more comfortable within that space.”
Perhaps instead of new rules, the NBA must make the weekend more player and focused on fans. The NBA has open practices on the Saturday of All-Star, but there is always room for a greater involvement of the fans.
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The WNBA community has its groups and cricches between the fan base and are close to. Access and connectivity to the players have organically created a growing interest in the League and players as individuals. All-Star Weekend stressed that in a way we had never seen before.
“I think that proximity and authenticity are the name of the game,” said Khristina Williams, guest “in the event that I had lost it”, a female basketball podcast. “Wnba players are digital natives. Using social media … that type of technology will always hit for women or women’s basketball, because for years and years none of their things was available. They capitalized the construction of their brands through the connection with their fans.”
The NBA All-Star break has been extended during the 2013-14 season from five days to seven to allow players more time to rest, but the break is not the real average point of the season, while the teams are heading after playing more than 50 games. Understandably, the players don’t want to risk an injury in a game that does not count. But when players seem as if they don’t care about participating in the events, it is neither fun nor fun.
When the Major League baseball held the first all-star game on 6 July 1933, at Comiskey Park in Chicago (“The Game of the Century”, according to the Chicago Tribune) in coincidence with the 1933 world fair, the intention was a celebration of sport and an opportunity to show the basic talent and their skills.
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The NBA held its first All-Star game at Boston Garden on March 2, 1951. A crowd of over 10,000 packed the arena to see the best of the League. The MVP inaugural All-Star “Easy” and Macauley of the Boston Celtics finished with 20 points in the 7-per-12 shots while the East defeated the West 111-94. Like MLB, the game has become a favorite by fans.
But it is not easy for any championship to host an all-star game. Times have changed. Before the Interleague game, it was rare that the American League fans saw the National League players and vice versa. In the NBA, it was rare for someone in Cleveland to see the Denver Nuggets or Portland Trail Blazer. All-Star games were the places to see the best in one point. Now, with NBA League Pass and MLB Extra Innings, we can see any player at any time. The NFL and the NHL have also recently changed their formats since the championships constantly look for things to instill new life in their mid -season break.
MLB’s All-Star Game saw its popularity decrease because superstar don’t play most of the game and many appetizers go before it ends. The midsummer classic this year ended after nine inning, then led to the first All-Star swing-off. Despite the lack of appetizers such as Aaron Judge and Shohei Ohtani, the mini-home run derby went well and brought some joy back to the event.
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If the NBA wants to instill a little enthusiasm in events, WNBA has just given them a great playbook to follow and create their own. Players should see the weekend All-Star as an opportunity to take your cool and show people who they are, honor the story of the game and celebrate with fans.
This article originally appeared in The Athletic.
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