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Intuit, a founding partner of LA28, retains naming rights to the Olympic basketball arena

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Intuit, a founding partner of LA28, retains naming rights to the Olympic basketball arena

The Intuit Dome will keep its name for the 2028 Olympic 5×5 basketball tournaments as Intuit was announced as a founding partner of LA28 and a partner of Team USA.

In the new program for Olympic and Paralympic naming rightsQualifying LA28 partners have the opportunity to retain naming rights to existing venues during the Games, as well as being able to add marketing assets “to significantly strengthen their activation efforts.”

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Announcement

The Intuit Dome joins the previously announced Honda Center (volleyball), Peacock Theater (boxing, weightlifting, goalball) and Comcast Squash Center at Universal Studios in retaining naming rights during the Los Angeles Games.

During previous Games, existing corporate names for stadiums and arenas were not used.

The Intuit Dome, home of the Los Angeles Clippers, will also host the 2026 NBA All-Star Game, which will air live on NBC and Peacock on February 15, the middle Sunday of the Milan Cortina Winter Olympics.

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