“It is nailed shirt sales” – Arsenal has done “PR Move” after Viktor Gyoker has revealed
Gunners signed Gyokeres in a deal of £ 64 million from Sporting Lisbon last month after several impressive performances in the Portuguese capital over the past two seasons, where he registered 97 goals and 28 assists in 102 performances.
The 27-year-old will carry the sweater number 14, previously carried by fan favorite and record scorer Thierry Henry.
UEFA documents revealed that Arsenal shaved £ 101 million from shirt and goods sales during the 2023-24 season.
North London Giants has made efforts to increase its commercial revenue in recent years, with its current kit manufacturer who deals with Adidas worth £ 75 million per year.
Arsenal published a revenue for club records 2023-24 after their turnover increased from £ 466.7 million to £ 616.6 million.
It was driven by their return to the Champions League and a significant increase in commercial income, which increased from £ 169.3 million to £ 218.3 million.
Arsenal is likely not to get financial boost after Viktor Gyokere’s move
This article contains exclusive comment from Stefan Borson, a previous financial advisor for MAN.
Gyokeres is in line to make his Premier League debut when Arsenal travels to Old Trafford to take on Manchester United in his season opener on August 17.
Speaks exclusively to Football insider About the effects of Gyokere’s shirt sales said Borson: “It’s insignificant, to be honest.
“I doubt he has moved additional shirts or very few extra shirts.
“What happened is that he has his name on the back, and I think part of it was that they gave away the printout and the name printing if you got him on the back.
“I think it was the deal, so obviously it’s nailed sales. I think it’s PR, to be honest. They would have sold these shirts anyway.
“Let’s say he has moved 5 percent extra sales, they don’t make as much money on every sale anyway.
“I don’t know what the Arsenal business is. We know what the Manchester United business is because they are public.
“But the Arsenal business can be structured in a way where it is a guarantee or if it is per sale. We do not know. But it just won’t be so significant.
“You don’t buy football players to sell shirts.”
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Gyokere’s arrival has seen the Brazil international dropping the hacking order in northern London.
The 28-year-old missed the second half of last season with a Cruciate knee band injury.