The Premier League will launch its own streaming platform in Singapore next season

LONDON (AP) — The Premier League will launch a Netflix-style direct-to-customer streaming platform starting next season, Chief Executive Richard Masters said on Thursday.

Premier League Plus will initially launch in Singapore and, if successful, could be “replicated around the world”.

Announcement

“It’s a very long, thoughtful and carefully chosen process,” Masters said at the Financial Times’ Business of Football Summit in London. “For the first time the Premier League will have its own customers. It will have to deal with promotion, pricing, churn, distribution, all these things, we’re trying to build a business.

“We are also trying to learn, to see how this could be replicated around the world.”

The new platform could finally transform the way fans consume the world’s most popular league, which claims to have a global audience of 1.87 billion people and is watched in 189 countries.

It has long been rumored that the league would launch a “Premflix” platform. It has previously always sold its rights to independent broadcasters such as Sky Sports in England and NBC in the United States.

Announcement

It is also opening a new Premier League Studios production hub in London.

“What we do with Premier League Plus in Singapore is really about learning and building the business,” Masters said. “If it goes well, it could happen again. I think at this stage we don’t want to predict anything else.”

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James Robson is at https://x.com/jamesalanrobson

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AP soccer: https://apnews.com/hub/soccer